The Creative Process Behind The New LendingTree App and Custom Icon Set
Have you ever opened a design project, wondered where to begin and where to progress to? An effective creative process is the key to achieving high-quality results in any field. Take a look at the creative process employed by John ‘Frate’ Iafrate in his New LendingTree App project and also the Spa Custom Icon Set created by Long Live Simple to get a brief understanding of it.
Starting the Creative Process
To delve into any creative design process, you must begin with inspiration. If you don’t open your mind up to any influences, you won’t be able to experience new ways of thinking and pushing the boundaries. It is always wise to explore collections of visual libraries like Unsplash or Sketch App Sources to gain inspiration.
Gathering Resources
The creative process doesn’t stop at gathering inspiration, you must also gather any resources that that could come in useful. This could include fonts, software, plug-ins and templates. These resources should be used intelligently as to decrease the amount of manual work you must do.
Understanding the Original Objective
When you begin a design project, you must ensure that you fully comprehend the task at hand. This could be done by researching similar projects, reading any guidelines and communicating directly with the client. Before progressing further in the creative process, ensure that you understand the primary objective and that all additional information is stored for reference.
Bringing Ideas Together
Three option of ideating should be explored. Firstly, try sketching out your ideas. They don’t have to be complete drawings as long as they represent your ideas. Take advantage of technology and utilise software to bring your thoughts together. You could use a mind-mapping app to structure your ideas or a prototyping tool to plan out flows. In addition, it is smart to discuss your ideas with a team to generate feedback.
Testing Ideas
The next stage is to trial the ideas. Where possible it is recommended to test your ideas on users in real-time. This can be a valuable tool as it ensures success in the later stages. Take an iterative approach and make sure to not give up because of a few criticisms. Feedback can be a great source of inspiration, so use it to improve your ideas.
Revision of Design
Revision of a design doesn’t merely equate to minor adjustments. Whilst some revisions may need to fix certain elements and refine certain details, at the same time you must also ensure that the concept of the project stays true. If you follow the previous four steps, revisions should not be too time-consuming and focus on mostly polishing.
FAQ
Q1: How can I gain inspiration for creative projects?
A1: You can explore visual libraries such as Unsplash or Sketch App Sources to gain inspiration.
Q2: How should I test ideas during the creative process?
A2: Where possible it is recommended to test your ideas on users in real-time and take an iterative approach.
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