Graphic Design in France
Graphic design has its own way of getting inspiration from all over the world, and France is no exception. Many modern graphic design trends have taken cues from the country’s centuries-old art and fashion traditions. From the bold colors of its renaissance paintings to the modern lines of today’s fashion, French design is unmistakable. Whether you’re working on a branding project or merely looking for ways to improve your own design process, the French have plenty to teach the world.
Traditional French Imagery
Traditional French art and graphic design features bold, almost flat colors and a simplistic approach to detail. Illustrations are generally heavy and feature heavy outlines, which are often seen as a basis for many vector-based graphic design projects. When designing for a French audience, it’s important to consider these classic effects and to factor in how they might help convey the message of the design. Often, a single image can point to a phrase or slogan and can quickly take on the desired association.
Using The French Palette
A distinct feature of French graphic design (as well as art) is the palette. Instead of relying on the typical Earth-tones of other nations, graphic designers in France use a wider spectrum of colors which have almost philosophical implications. Reds and blues are often used to show battle or tranquility, and bright pinks can be interpreted as joy or frivolity. It’s important to have a good understanding of these colors and to create a balanced palette when using them. Too many bright colors can lead to a chaotic or overwhelming design, while just a few colors can leave the design feeling empty or bland.
Adding French Design to Your Repertoire
It’s easy to incorporate French design into your work. To start, look for inspiration beyond popular concepts and traditional visual techniques. Though the French are known for their more subdued art designs, there are plenty of examples of modern French visual techniques which can be used to great effect. For example, a designer may incorporate a more abstract approach to their imagery, introducing more harsher and brighter colors than normal. Since France has a unique cultural heritage, look for ways to blend a French design with other visual heritage from the region.
FAQ
Q: What are the common colors used in French Design?
A: Traditional French design is characterized by bold and flat colors such as red and blue. Other bright colors like pink are also used to convey various emotions.
Q: What is the best way to incorporate French design into graphic design projects?
A: Look for inspirations beyond traditional visual techniques and incorporate more abstract approaches to your images. Also, blend French design with other visual heritage from the region.
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