Become a Pro in Logo Design: Tips & Tricks For the Newbies
Do you want to know why most successful and established businesses have a great logo design? Well, it is not just because of the creative attraction or the feelings it expresses, it is also because a logo is the face of your branding and conveys the unique features or what your business is actually all about. It can help people to associate with your business instantly, and that is why it plays a great role in success, especially in the modern age of technology. This article will give you a comprehensive idea of how to create a logo that actually reflects your business’s vision and mission, while you can still stand out from your competitors.
1. Brainstorm Interesting Ideas
A logo has to be more than just a simple text or an image. It should be something that stands out and people get instantly attracted to it. For that you need to let your creativity run wild and come up with new and innovative ideas to make your logo stand out. To kick start your brainstorming session, you can simply ask yourself what is the purpose of your logo and why should people care about your company? After that the key is to have fun and start dreaming about shapes, colors, a message you want to deliver, typeface preferences and other relevant details that you think are necessary to make your logo great.
2. Use colors to your advantage
Colors play a major role in logo design and tell audience that what they are looking at is related to your business. Different colors represent different emotions and meanings so you need to choose one that accurately describe what your business is all about. For example if you are planning to launch a travel blogging site, then colors like blue or green are appropriate because it directly associates with the great outdoors or tourist destinations. Similarly if your business lies in healthcare, then colors like white, blue, and green will signify the health care field.
3. Find Inspiration Everywhere
Logo design is a continuous process and it can be a great idea to look out for inspiration from everywhere. Be it a logo design of your competitor or something unique you come across in the street. When you look at something creative or attractive, try to add your own creative twist into it and create something unique. You can also look into classic logo designs as they are timeless and adding a modern twist in them can also be a great idea.
4. Choose the Right Logo Typography
To make sure that your logo looks more refined and professional, you need to make sure that the typography you are using is appropriate for the logo. Wrong selection of typefaces helps no one, so take your time to first understand the styles and then look for the one that best complements the design.
5. Keep it Simple
A great logo can be simple and still make an impact, so when it comes to logo design keep things simple and try to communicate only one idea in the logo. Also, check the scalability of your logo, as you need to make sure that the concept of your logo is easily recognizable even in small size.
Q.How to choose the right colors for my Logo design?
A. Choosing the right colors for a logo design is an important step as it helps to convey a strong message and also stimulates certain emotion in the users on sight. Thus, when picking out the right colors, make sure that it is something that reflects your business’s mission and vision, while standing out from your competitors.
Q. How many typefaces should I use for a logo?
A. It is a general rule of thumb to not use more than two typefaces for a logo. Using too many typefaces tend to overcomplicate the logo and makes it difficult to read. Thus, when designing a logo, pick one typeface for emphasis and use another as a complement.
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