Graphic Design Principles and Resources for Beginners

Graphic design is more than creating aesthetically pleasing images. It includes creating imagery that effectively communicates a specific message to an intended audience with the help of various visual elements, such as layout, shapes, lines and colors. As a graphic designer, you must be aware of all these elements and understand how they interact with each other. Discovering and understanding graphic design principles help you create effective works of art that can be used in various settings.

6 Simple Graphic Design Principles

Every graphic design you initiate has a purpose, the main six design principles are applicable for any project’s success when you combine form and function. These principles are:

• Balance
• Element Proximity
• Alignment
• Emphasis
• Repetition
• Contrast

Balance

Balance creates a sense of equilibrium and steadiness in a design. Visual weight is distributed throughout the design, with heavier objects on one side balanced out by lighter objects on the other side. Balance is of two types: symmetry and asymmetry.

Element Proximity

When elements are grouped together, the overall design looks unified and more organized. Good proximity between design elements in a design can help you create a more professional look. It also helps users understand the various components of the design more easily as they are shown grouped together.

Alignment

Alignment simply means lining up elements within a design in a consistent manner. Elements that are aligned often look more organized, unified, and can even help convey a specific message. Alignment helps draw the viewer’s eye through the elements of the design in an orderly manner.

Emphasis

Emphasis is another important principle of graphic design. It helps you create visual hierarchy by drawing attention to a certain object or element within your design. Depending on the design’s purpose, you can emphasize certain elements in order to bring more attention or to create a focal point. This can be accomplished by changing the color, size, shape, or positioning of any given element.

Repetition

Repetition of a certain element throughout a design helps create a sense of consistency and unity. Using the same font, size, color, or other element throughout your design helps to establish a more organized look. Repetition of elements can also help to draw attention to a certain part of the design. This is especially beneficial with logo designs where you want to draw attention to the logo itself.

Contrast

Contrast is the visual difference in elements like size, shape, texture, color, or emphasis. It is used to draw attention to certain elements of the design and make them stand out. It is also used to create visual hierarchy which helps to organize the elements in the design. You can create contrast by using complementary, as well as contrasting colors.

Graphic Design Resources for Beginners

As a beginner, it helps to have graphic design resources to refer to when embarking on any new design. Here are a few resources you can use to enhance your knowledge of graphic design principles:

• Six Easy Principles of Graphic Design – iDeborah Marketing
• 10 Best Online Graphic Design Courses in 2023 | ComputerCareers

FAQ

Q: What are the main principles of graphic design?

A: The main six principles of graphic design are Balance, Element Proximity, Alignment, Emphasis, Repetition, and Contrast. Each principle is used to create effective works of art that convey

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