Say Goodbye to Nissan Design America
The design era of Nissan design America is unfortunately coming to an end. After more than 25 years, Nissan has decided to close this facility and the last day of service is scheduled to be June 18th, 2020. This news marks the end of an era for many creative professionals and automotive enthusiasts alike.
What Prompted the Closure?
The primary reason that was given for the closure was for cost-cutting purposes. Given the current economic climate, budget constraints have severely limited the ability of the company to keep a costly design facility open. The facility wasn’t seen as being a cost-efficient resource and so the decision was made to close its doors. In addition, the automobile industry as a whole has shifted from a “design” focus to a “tech” focus. As such, a “traditional” design studio is not necessary for advancement or innovation.
What Replacements Will Be Available?
While its closure is unfortunate, Nissan is doing its best to ensure that their customers still have access to the best design solutions. To make up for this closure, Nissan has shifted their efforts to working more closely with their own teams as well as outside partners. This ensures that customers can still access the same thought leaders and receive the same high quality of design services that they were receiving from Nissan Design America.
FAQs
What was Nissan Design America used for?
Nissan Design America was a design facility that was used to develop creative design solutions for Nissan and its partners. This facility provided a unique set of resources and expertise that have been sorely missed since its closure.
What will be the impact of its closure?
The closure of Nissan Design America will have a significant impact on the automotive industry. With fewer resources to draw on, creative professionals will have to make do with less when it comes to developing meaningful design solutions. To fill this void, Nissan has shifted its focus to working with its own teams and outside partners, allowing customers to still access the same quality of design services.
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