Graphic Design: A Look Back in History

Graphic design is all around us, from the advertisments we see to the magazines and websites we read. It’s hard to imagine a world without it. To understand the present, it’s important to look back in time to trace the roots of graphic design.

Going back centuries, the definition of graphic design remains similar today. It is the art and science of combining text, image, and color to communicate information and to create a visual centre of attention. It has been used throughout history to build a cohesive identity for countries, religions, or movements. Today, it is used as a tool to create brand recognition to capture public attention and to convey messages visually. Taking a look into the past, we can see the ways in which graphic design has shaped the world.

1800s: The Making of Graphic Design

Graphic design in the 1800s began as somewhat of a primitive form to express ideas visually. Although there were some isolataed cases of what is now recognized as graphic design, there was no comprehensive definition of the subject or general appreciation for its potential. Advertisment in newspapers and magazines began to populate, but largely depending on typeface and picture books. Towards the end of the century, technology advancements led to experiments in typeface and layout, laying the groundwork for the birth of modern graphic design.

1900s: The Rise of Grapic Design

At the start of the 20th century, graphic design became more commonplace. The industrial revolution allowed for more efficient printing techniques and art directors sought more skillful typesetters to better utilize the new technology. Designers gained functional experience in standard symbols and legible signage, while the arts and crafts movement popularized decorative designs. In the 60s and 70s, the concept of modern graphic design exploded with the introduction of the offset printing press, photography, and television. This gave designers unlimited resources to create high fidelity design and opened the way to integrate art with technology.

2000s: Graphic Design Evolves

As we reach the turn of the century and with the advances in digital printing, graphic design has evolved immensely. Computers offer endless possibilities of creative expression, manipulation and communication, resulting in an overwhelming amount of information to sort through. Graphic designers are now adapting to technological advancements, finding new ways to develop and enhance work. Designers can push boundaries and create stunning and one-of-a-kind visuals that are impossible to ignore.

Graphic design has come a long way from its roots. Understanding the history of graphic design is essential in order to push the boundaries of what good design is. Looking back in time gives us insight into the past, allowing us to take those ideas and turn them into something innovative and new.

FAQ

What is graphic design?

Graphic design is the art and science of combining text, image, and color to communicate information and to create a visual centre of attention.

How has graphic design evolved over the years?

Graphic design has come a long way since its roots. Starting off as primitive form to express ideas visually, graphic design has become so much more with the advancement of industrial and digital printing methods.

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